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Let's Ride by Jason Hardy

A bicycle is a beautifully simple machine. Two wheels, a frame and a crank, that's all you need. So I wanted to make a simple poster celebrating one of those key components ? a bicycle wheel. The call-to-action is equally simple ? Let's Ride. I chose a light green for the background to touch on the environmental benefits of cycling and also because, as we all know, green means go. Cutting carbon can be fun too, get a crew and let's ride!