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GreeNYC bike poster by HunterGatherer by Edward Morris

GreeNYC is New York City's environ-mental initiative campaign, now in its third year. HunterGatherer was originally asked by NYC & Co. to develop a series of animations to go along with the Mayor's launch of GreeNYC.That campaign has since grown into an entire multi-media, seasonal series; encompassing print, outdoor, and television, as well as retail partnerships and targeted mini-campaigns.The bird conveys environmental messages in a way that's atypical of most 'green' initiatives. The campaign is written and designed in a simple manner that has broad appeal without feeling preachy. Designed in collaboration with Ryan Waller.