During World War II the United States was able to mobilize industry and motivate its citizens in breathtaking speed. Factories were overhauled and consumption habits transformed. Conservation (in the form of rationing) became a patriotic act. Strong, graphically compelling posters played a crucial role in the success of this campaign.

Taking action was presented in these posters as vital for the common good of the nation and those who were willing to sacrifice were portrayed as attractive, dynamic American heroes.

To face the ecological crisis posed by global climate change today a similar mobilization of America is required.

To help meet this challenge The Canary Project and its partners are running a campaign to commission poster designs from leading firms and designers and also to solicit other designs through a national competition.