During World War II the United States was able to mobilize industry and motivate its citizens in breathtaking speed. Factories were overhauled and consumption habits transformed. Strong, graphically compelling posters played a crucial role in the success of this campaign. (See inspiration)
These posters presented the actions of individual citizens as vital for the nation and portrayed those who took part as attractive, dynamic American heroes.
Today a similar mobilization is required to address the crisis of global climate change and achieve energy independence. That’s why The Canary Project and its partners have launched Green Patriot Posters.
Green Patriot Posters is a communications campaign centered on posters that encourage all U.S. citizens to build a sustainable economy. These posters can be general (“We Can Do It!”) or can promote a specific sustainability action.
Go to Make a Poster to upload your own design or to rate the work of others. Join Michael Bierut, Vllg, Rob Giampietro, DJ Spooky, The Design Office and others who have already made their Green Patriot Poster. Favorite designs will be distributed through multiple channels (print, web, licensing, etc.) to reach the widest audience possible.
Our first campaign took place in Cleveland where Pentagram partner Michael Bierut designed a series of bus ads promoting Green Jobs and Public Transportation. See our blog soon.
If you are interested in distributing Green Patriot content or becoming a partner, please contact Ed Morris of The Canary Project at firstname.lastname@example.org. You can also join our Facebook page.
Produced by The Canary Project. Creative Directors: Dmitri Siegel and Ed Morris. General website designed by John Caserta , Dmitri Siegel and Ed Morris. 'Make a Poster' section of the website designed and programmed by Adam Meyer and Aaron Perry-Zucker.